Lawn Care Range

Westland's investment in the lawn care category paid off in 2010 with Aftercut becoming the no. 1 lawn feed brand.* The brand is being extended in 2011 to include Aftercut Lawn Revitalise, a 2 in 1 feed and seed product that produces a lush, green, new looking lawn in days.

Applied just like Aftercut, and with a special seed mix that ensures optimum germination whatever the conditions, there is no easier way for consumers to revitalise tired, patchy lawns.

Also new in 2011 is Westland Once, a long awaited lawn care product that brings a professional product into the consumer arena. It is a long lasting feed, where one application will feed and green the lawn for up to four months.

Westland are committed to driving more consumers into the lawn care category and will invest more than £1million in a TV campaign in 2011.

*Source: GFK RT UK, Panelmarket, Single Action Lawn Fertilisers Hitlist, Sales Value, April & May 2010.