Pest Control

Eraza slug & snail killer has made a major impact in its first season, ensuring Westland was the only company to grow in this category despite a poor slug year. Eraza was the sole brand supported with TV sponsorship and press advertising campaigns during 2010.

Due to this success and the fact that the Eraza brand lends itself to be extended across a broader range of pest control products, in 2011 Eraza will include fl y & wasp, ant and rodent control products.

The entertaining ‘fast way to a better place’ campaign will also be extended with over £¼m in advertising support, continuing to drive consumer demand for this brand – retailers should ensure they stock up early!